5 Tips for the Best Mortgage Leads Online

Mortgage brokers have a wealth of potential clients perusing the internet every moment of the day to find great mortgage leads consumers looking for rates and terms from lending professionals online. Finding and following the best mortgage leads is what sets really successful mortgage brokers apart from struggling mortgage professionals. It is important for brokers to build a relationship with a mortgage lead generation company that generates their own leads online. However, there are thousands of these companies. You want to consider working with a mortgage marketing company that offers quality refinance and purchase lead options. Before committing to a mortgage leads service, it is important to ask the right questions. Here are five tips on choosing the right lead generation company.

Here are five tips on choosing the right lead generation company:

1. How does the lead generating company get the leads?
You want to build a relationship with a mortgage lead generation company that generates their own leads online. Some companies are simply buying in bulk from another company and reselling old leads packaged as the best mortgage leads. Some lead generating website offer incentives which entice people who are not genuine leads to fill out the forms. This results in a much lower rate of closing the sale. True leads are not gained through incentives.

2. How quickly does the lead generating company get the leads to you?
The quicker you get the leads the more likely you can close the sale. The best mortgage leads are often the most immediate. This is one reason you want to build a relationship with a lead generation company that generates their own leads online.  By generating their own leads, they can get them to you quicker.

3. Does the lead generating company have technological safeguards against inaccurate information?
Anyone can (and does) enter inaccurate information in online forms sometimes. The best mortgage lead companies have technology that reduces the occurrences of inaccurate information, such as checking the telephone area code to see if it matches the location entered on the form.

4. How many times are the leads sold?
Some leads are sold exclusively to the purchases and some are non-exclusive. The best mortgage leads are exclusive leads, because you don't have competition from other brokers. However, these are also the most expensive leads. Also, some companies allow you to look through leads or search them to get the types of leads you actually want. The Lead Planet sells the leads 1 to 3 times depending on your arrangement.

5. What is the site's return policy for invalid or bogus leads?
Check online reviews of the company's return policy and customer service before you build a relationship with a mortgage lead generation company that generates their own leads online. Some companies have strict return policies with purchase and refinance leads, but the Lead Planet keeps it simple. If it is a bogus lead, we will accept the return and credit your account.

The Lead Planet provides the best mortgage leads online with marketing policy that put you in the driver's seat. We guarantee our online mortgage leads so you have very little risk trying us out. Call 888-271-9581 to get more information.

Call 888-271-9581 to get more information.

More Lead Information

• Marketing Tips from the Consumer Finance Protection Bureau
• Federal Compliance Tips for Mortgage Companies Marketing Online